INFLUENCE BEYOND

As they say cinema and sports are two religions in India which binds the nation together. In 2018 Beyond Dreams ventured into sports content with the launch of its new company Influence Beyond. Influence Beyond partnered with Hockey India to produce content and events around the global sporting extravaganza Men’s World Cup Hockey 2018. Influence Beyond also managed the entire digital marketing and campaign of the World Cup and generated over a billion views. In 2023 the company partnered with Toyam Sports Limited to popularise Mixed Martial Arts (MMA) in India. As part of the initiative the company is producing multiple MMA IPs including reality show Kumite 1 Warrior Hunt, National MMA Ametuer Championship and Pro MMA Fight Nights across India.